Pedro Pinheiro is a senior executive with over 20 years of experience in highly competitive sectors in the U.S. and Portugal, with a proven track record of driving business growth through innovative marketing campaigns, product development, and digital transformation.

Currently, Pedro Pinheiro serves as Executive Director and Head of Customer Acquisition at JPMorgan Chase, where he leads the team responsible for the marketing strategy of its online investment platform – J.P. Morgan Self-Directed Investing.

Before entering the financial sector, Pedro Pinheiro held senior leadership roles in renowned telecommunications and technology companies, including Altice USA and Portugal Telecom. In these companies, he led customer acquisition strategies and launched award-winning innovative products and services, earning industry recognition for innovation and customer-centric strategies.

Pedro Pinheiro is also the founder of the PT Business Club, a broad network of Portuguese executives and entrepreneurs in the U.S. He has also contributed as an Advisory Board Member of the US-Portugal Chamber of Commerce and served on the Economic Advisory Council of the Consulate of Portugal in New York.
 
Pedro Pinheiro holds a Master’s degree in Technology Commercialization from the University of Texas at Austin, a Bachelor’s degree in Industrial Engineering and Management from Instituto Superior Técnico, and an executive postgraduate degree in Telecommunications and Information Technologies from Universidade Católica Portuguesa.

Pedro Pinheiro has been a Counselor in the Portuguese Diaspora Council since February 2025.