Luís Rasquilha is the CEO of INOVA TrendsInnovation Ecosystem, which encompasses Global Trends Research, Inova Consulting, Inova Business School, Inova Online, Inova Publishing, Strategy, and N.O.M.A. He is a board member and Non-Executive Director (NED) of Mercur and NTT Data in Brazil. He serves as a guest lecturer at FIA, Fundação Dom Cabral, Hospital Albert Einstein, ESALQ/USP, PUC RS, and INOVA Business School. A columnist for MIT Sloan Review Brasil and Executive Digest in Portugal, he is the author and co-author of 25 books on Management, Trends & Innovation, Marketing & Communication.

His specialties include Strategy, Future, Trends, and Innovation, and he is certified in Strategy by Harvard Business School. Luís has extensive professional experience, having worked for companies such as BCP, Publicis, Ogilvy, Dentsu, ETIC, Multipublicações, AYR Consulting, and Inova. He has also taught at institutions such as INP, IPAM, ISCTE, ISG, ESHTE, and various Polytechnic Institutes (Setúbal, Leiria, and Viseu). Born in Lisbon in 1975, he graduated in 1997 in Public Relations and Advertising and continued his education with an additional 17 courses at European, Brazilian, and American schools.

Luís Rasquilha has been a member of the Portuguese Diaspora Council since May 2024.